Social media professionals are always looking for ways to increase the likelihood that their content will get shared across social networks. In a story today from Marketing Profs, research shows that entertainment is the primary reason people share content.
So given this data, how do we create more entertaining content? Not only does our content have to inform but it has to entertain and encourage sharing to get people to share and discuss.
What have you done to include the likelihood your content will entertain and get shared?